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Snapchat Originals – Exclusive White Paper

Since its early days as a messaging app, Snapchat has evolved into a dynamic and engaging platform. The number of media partners creating daily content has steadily increased. The next step for Snap: making a push into TV territory. This exclusive white paper features a selection of original Snapchat shows and channels. Download the white paper and discover why Snapchat shows might represent the next generation of mobile TV.

Snapchat Originals – Exclusive White Paper […]

Timeless VR, American Music Awards chatbot & Nord-Pixel-Derby football: Today’s best digital activations

Timeless VR, American Music Awards chatbot & Nord-Pixel-Derby football: Today's best digital activations

Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up.

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Chatbots: a special VAST REPORT

Chatbots: a special VAST REPORT
Over the past two years artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services. Especially chatbots have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers. […]

#GMAChallenge, Scream and a Selfie & Love Island Snapchat: Today’s best social TV

#GMAChallenge, Scream and a Selfie & Love Island Snapchat: Today's best social TV
Good Morning America x Musical.ly Challenge (ABC, USA)

In the context of its 8th annual ‘Good Morning America Summer Concert Series’, which kicked off on May 20, 2016, and marks 14 weeks of concerts with some of the hottest music acts of today, ABC’s daily morning show “Good Morning America” teamed up with the video social network musical.ly to launch a GMA Challenge in the app. From June 6 through 14, viewers can download the musical.ly app and enter the challenge for the chance to meet singer Demi Lovato at her GMA Summer Concert on June 17. […]

MIPTV 2016 report: What does virtual reality mean for TV?

MIPTV 2016 report: What does virtual reality mean for TV?From MIPDoc sessions to today’s focus with VAST MEDIA, Orange & Arte, Virtual Reality was a hot topic this week. Why?

Above: managing director Matthias Puschmann of VAST MEDIA, Kay Meseberg, head of 360/VR at Arte; Thomas Wallner, president and co-founder of Deep Ink; and Stéphane Rituit, co-founder of Felix & Paul Studios. […]

Quantico: #2TruthsAndALie Twitter Challenge

Quantico: #2TruthsAndALie Twitter Challenge

To engage fans prior to the premiere of its new crime drama “Quantico” on September 27, 2015, ABC launched the “#2TruthsAndALie Challenge’ on Twitter on September 21. A series of videos shared by the series’ official account challenge fans to test their FBI skills by figuring out which of three statements made by the series characters is a lie. […]

October 7th, 2015|Tags: , , , |

Top 10 case studies 2014 of our TV@WEB Database

Here are the top 10 case studies 2014 of our TV@WEB Database with Sherlock, Utopia, The Voice, Rising Star, 24h Jerusalem among others  – based on views […]

So You Think You Can Dance, Geordie Shore & Rising Star: Today’s Best Social TV

So You Think You Can Dance, Geordie Shore & Rising Star: Today’s Best Social TV, by VAST MEDIA

Who’s raising the bar in social TV this summer?

SO YOU THINK YOU CAN DANCE: DANCE PARTY WITH VYCLONE (FOX, USA)

In late June, FOX teamed up with the video sharing app Vyclone to extend the current season of So You Think You Can Dance. Viewers are asked to record themselves dancing with contestants of the past seasons and upload the videos. […]

Rising Star – Social activation campaign by ABC

Social TV campaign by ABC for Rising Star

ABC is looking for new stars for Rising Star via Instagram

In preparation for the highly anticipated premiere of “Rising Star”, American network ABC launched an social activation Instagram campaign that lets aspiring singers audition for the show via Instagram. The originally Israeli format recreates the traditional singing competition by letting the audience vote for the winner in real time using the show’s dedicated second-screen app.  […]

March 26th, 2014|Tags: , , , , , |

Modern Family, Big Brother live hubs & Crazy Beaches Twitter voting: Today’s Best Social TV

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Which networks and brands are best leveraging social TV right now? Experts VAST MEDIA share the latest:

MODERN FAMILY: MOFY NATION (USA NETWORK, USA)

In anticipation of their Modern Family premiere on September 24, 2013, USA Network, which has acquired the syndication rights to ABC’s comedy back in 2010, launched “MOFY Nation“, a central digital hub for Modern Family, for fans who want to engage with the show. The network airs the first four seasons of Modern Family five nights a week.

‘MOFY’ stands for “Make Our Family Yours” and is the network’s acronym for fans of the series. They are encouraged to become testimonials for the show by uploading photos of themselves or family members who have been inspired by the show and its characters. The photos are featured on a fan collage, the website’s front page and some of them may even be featured on-air. Other features on the website include a meme generator as well as the option to officially join the ‘MOFY Nation’ and to “declare allegiance”. The website also hosts a RebelMouse social wall where fans can follow the discussion about the show on various social networks. […]