Call us or send an Email +49 30 61650858|info@vast.media

Person of Interest, Colony & Shadowhunters: the best of today’s social TV

Person of Interest, Colony & Shadowhunters: the best of today's social TV
Social, mobile, VR … discover January’s best social TV activations

PERSON OF INTEREST: #POICALL 2016 (TF1, FRANCE)

Last year, in 2015, TF1 initiated the comprehensive cross-platform sweepstakes campaign #POIcall, which aimed at promoting the final season three episodes of the crime drama series Person of Interest. In 2016, TF1 reintroduced the campaign to promote the season four premiere on January 5, 2016. This time fans are asked to fulfill two different missions, one on Twitter and one on MYTF1.fr, for the chance to be featured in one of the upcoming episodes and win series-related prizes. […]

Virtual Reality is Here. Is Television Ready?

Virtual Reality is Here. Is Television Ready?
Virtual reality no longer belongs to science-fiction. But what does this change for the TV industry? Discover the answers in this white paper.

Virtual reality (VR) has finally made its way into consumers’ living rooms. While some years ago, the technology was still the stuff of science fiction, virtual reality has become more and more prominent among a mainstream audience thanks to affordable devices such as Google Cardboard, and the recently-launched $99 Samsung Gear VR headset, powered by Oculus. In 2016, more companies like HTC with the HTC Vive headset (powered by SteamVR), Sony with PlayStation VR and Oculus with its Oculus Rift consumer edition, will follow suit. We are entering the consumer VR era. […]

Offroad TV Content Marketing – Broadcasters on Snapchat, Tinder, Uber …

Offroad TV Content Marketing - Broadcasters on Snapchat, Tinder, Uber …

TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. […]

Today’s Best Second Screen TV Activations

Today's Best Second Screen TV activations

Who raised the social TV bar this past season? This exclusive document compiles all the best practices. What is the current state of the second screen market? Do these applications just push content to the users, or do they allow them to influence the shows?  […]

Digital TV Brand Extensions – exclusive white paper for MIP

Digital TV Brand Extensions – exclusive VAST MEDIA white paper

Discover a selection of 15 digital TV brand extensions created by broadcasters around TV shows during the past 3 months.

There are many different approaches to promoting and extending television programmes online. As shows of all genres are being extended online before, during and after broadcast time, different platforms and strategies are being used by broadcasters to extend the on-air experience of television. […]

How Social TV seals Pretty Little Liars’ success

How Social TV seals Pretty Little Liars’ success – VAST MEDIA Case Study

How can you keep a show’s fans highly engaged from one season to the next? And why bother? Follow ABC Family’s lead …

“Pretty Little Liars” is one of ABC Family’s top-rated series of all time. One of the reasons for its continuous success is the network’s extensive and continuous activity on social media to promote and extend the drama.

Not only are the actors very active on social networks and frequently interact with fans, but the broadcaster also provides fans with a significant amount of additional online content through various platforms such as Twitter, Facebook or Pinterest. ABC Family regularly extends the on-air experience with promotional campaigns and Social TV initiatives driving audience engagement. […]

January 17th, 2013|Tags: , , , , , , |