Stranger Things, Dexter & #VMASongOfSummer: Today’s best digital activations
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Stranger Things: Stranger GIF (Netflix, International)

“Stranger Things”, Netflix’s new supernatural horror series about a boy who mysteriously disappeared, was released on July 15, 2016. In the series, the mother of the boy paints a type of ‘speak and spell’ or Ouija board on her living-room wall and uses christmas lights to communicate with her missing son. Netflix picked up this element and launched a GIF-creation tool that allows fans to send encrypted messages, ‘Stranger GIFs’, to their friends.

Upon accessing the dedicated microsite strangergif.com, which is available in different languages, users can type in a message in a dedicated text field to create their personal “Stranger Things” message. The GIF, in which the christmas lights above the letters flash up one after another, can either be downloaded or shared with friends across Twitter and Facebook.

To promote the tool, the series’ official Twitter account also sent out tweets that addressed some of Netflix’ other original shows. While “Orange Is The New Black” for example received a GIF with the message ‘I Threw My Pie For You’, “Daredevil” received a call for help, ‘Help Me Matt Murdock’.

More on MIPBlog with MTV Video Music Awards Musical.ly Voting (MTV, USA) and Dexter: #Dexter10 Marathon Voting (Showtime, USA)

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