Today, the use of tablets, smartphones and laptops simultaneous to watching television is becoming increasingly prevalent. A number of providers vie for viewers’ attention; television broadcasters and producers extend their formats to the Internet and onto the so-called “second screen”; and independent platforms such as Zeebox, yap.tv and Shazam offer wide-reaching approaches for social functions, synchronized apps and content discovery. The TV analysts from VAST MEDIA give an exclusive presentation on the latest developments worldwide.

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