HBO’s milestones, AMC’s zombies & NBC’s tattoos all feature in this latest round-up of social TV excellence!
Greatest Day in TV Ever (HBO, USA)
To pay tribute to some of the highlight moments of its original shows, HBO encouraged fans to share their all-time favourite viewing experiences across Twitter and Facebook using the dedicated hashtag #GreatestDayInTVEver. A few days after the call to action, on September 26, 2015, HBO released a 24-hour-long fan-generated playlist on its standalone streaming service HBO Now to present viewers with the greatest day in TV history.
To promote the social campaign, which was initiated in corporation with digital agency 360i; HBO and its affiliated shows distributed, created images and GIFs across its social channels. The images and GIFs were meant to inspire fans to choose between the best moments e.g. the greatest finale or the greatest kill. Other images and GIFs suggested to vote for genres including the greatest political satire or the greatest musical. Furthermore, HBO characters (fan-profiles) such as Game of Thrones‘ Jon Snow, joined in and shared their personal favourite moments.
Based on the suggestions that fans submitted via Facebook and Twitter along with #GreatestDayInTVEver, HBO put together a 24-hour-long playlist which streamed instantly on HBO Now.
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