Three more best-in class examples of social TV:
The Voice: #VoiceTailgate Social Pre-Show (NBC, USA)
In late April, NBC introduced the social TV pre-show #VoiceTailgate for its music show, The Voice. The pre-show is set up as a social media party for contestants, coaches and well-known guest artists such as Gwen Stefani and other celebrities.
Fans who like to join the party can follow the events on Twitter, Vine, Snapchat, Pinterest, Tumblr, Instagram and Facebook with the hashtag #VoiceTailgate. During the event, exclusive photos and videos and performances of attending guests are posted. Additionally, NBC installed a Vine-featured video room in which a 360 degree swivel was installed to take short videos of attendants and post them directly on Vine.
On the #VoiceTailgate Social Media Menu of the day were Sweet Tweets, Fruits of the Vine, Gram Crackers, Yummr Tumblr and Snapchat Snack
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