Who’s raising the bar in social TV this summer?
SO YOU THINK YOU CAN DANCE: DANCE PARTY WITH VYCLONE (FOX, USA)
In late June, FOX teamed up with the video sharing app Vyclone to extend the current season of So You Think You Can Dance. Viewers are asked to record themselves dancing with contestants of the past seasons and upload the videos.
To join the promotion, users have to tap the events button in the app and select the show. Afterwards, the camera is activated and users now have 30 seconds to perform their dance and film their routine. Finally, the recorded video is automatically mixed with dancing scenes from past seasons. Each week, a new “SYTYCD” song is released allowing fans to record different dance-style videos. The first song was released on July 2. Selected videos are featured on air during the broadcast of “SYTYCD” or on the official website of the show.
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