Person of Interest, Colony & Shadowhunters: the best of today's social TV
Social, mobile, VR … discover January’s best social TV activations

PERSON OF INTEREST: #POICALL 2016 (TF1, FRANCE)

Last year, in 2015, TF1 initiated the comprehensive cross-platform sweepstakes campaign #POIcall, which aimed at promoting the final season three episodes of the crime drama series Person of Interest. In 2016, TF1 reintroduced the campaign to promote the season four premiere on January 5, 2016. This time fans are asked to fulfill two different missions, one on Twitter and one on MYTF1.fr, for the chance to be featured in one of the upcoming episodes and win series-related prizes.

Last year, in 2015, TF1 initiated the comprehensive cross-platform sweepstakes campaign #POIcall, which aimed at promoting the final season three episodes of the crime drama series Person of Interest. In 2016, TF1 reintroduced the campaign to promote the season four premiere on January 5, 2016. This time fans are asked to fulfill two different missions, one on Twitter and one on MYTF1.fr, for the chance to be featured in one of the upcoming episodes and win series-related prizes.

The first mission asks Twitter users to retweet a tweet by @lesseriesTF1. From January 4-17, fans have the chance to do so in order to have their profile photo integrated in a “Person of Interest” mosaic. Users then receive the completed mosaic in an @reply on Twitter along with the message that they have joined the #POIcall team. Additionally, the mosaic image with all user photos is used as the cover image of the official @lesseriesTF1 Twitter account. After the sweepstakes period ends on January 17, TF1 will select one winner whose photo will appear ahead of one of the season four on-air episodes. Runner-up winners will receive other series-related prizes such as books or BluRays.

Person of Interest, Colony & Shadowhunters: the best of today's social TV

The second mission takes place during the same time period on TF1.fr and builds on an important element of the series: The Machine, a mass surveillance system that helps some of the series’ characters with their crime investigations by sending out coded messages to their phones. Fans are now asked to answer a call from The Machine on TF1.fr and decipher the audio message, which uses the NATO phonetic alphabet.

More on MIPBlog with Colony: Early Episode Access (USA Network, USA) and Shadowhunters: Join the Hunt (Freeform, USA)

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