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Pop Idol: #IDOLTOP12 party live on Meerkat (Fox, USA)
The top 12 candidates of season 14 of the singing competition show “American Idol” were revealed live from the studios in Los Angeles on March 11, 2015. To engage fans prior to the broadcast of the ‘Top 12 Revealed’ episode, FOX used the newly launched live-video streaming app Meerkat to host a Twitter-based live stream from the #IdolTop12 party. The party was attended by the jury, contestants and other guests. The Meerkat app allows users to broadcast live from their smartphones or tablets to all of their Twitter or respectively Meerkat followers.
— American Idol (@AmericanIdol) March 12, 2015
After connecting the app with one’s Twitter account, users have the option to either start streaming immediately or schedule a stream. “American Idol” used the schedule feature and followers were informed that a live stream from the #IdolTop12 party was about to begin in 20 minutes. When the live stream started, a tweet containing a corresponding link to the stream appeared in the followers’ Twitter feed.
Followers that also have the Meerkat app installed had the option to comment and interact with the live stream. All interactions and the Twitter avatars of present watchers were displayed within the stream’s interface and the app features a leaderboard which reveals the activity points of all app users.
Meerkat’s live streams can also be accessed by non-app users on the web via the Meerkat desktop, but there are no reruns and streams can only be accessed in real-time. However, once the stream is finished, users have the option to download the footage of their own stream.
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