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Find out how the most popular shows are engaging fans with thrilling social media campaigns:

THE VOICE: IDOLCARDS (PROSIEBEN / SAT.1, GERMANY)

The live shows of the local adaptation of the singing competition “The Voice” started airing at the end of 2014. To engage fans, German broadcasters ProSieben and Sat.1 teamed up with Twitter and Idolcard to provide fans with personalized digital autograph cards of their favorite coaches. The initial launch of the social campaign was promoted in a Vine video and on the show’s website.

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In order to receive their digital autographs from either coach Samu Haber or coach Rea Garvey, fans needed to have a Twitter account and compose a tweet with either the hashtag #TVOGSamu or #TVOGRea to @idolcard. A few minutes later, the autograph card was being provided by @idolcard in a personalised tweet.
Furthermore, the tweet contained a link to idolcard.com to download the autograph card and share it with friends via various social media platforms. Idolcard is a tool that provides fans with digital autograph cards of their favorite celebrities or sport clubs. On the day before the official launch of the social campaign, more than 6,000 idolcards were already created. One of the coaches’ hashtags was in the Twitter Trending Topics during the whole day.
Overall, more than 125,000 IdolCards were sent out to “The Voice” fans. The official Twitter account gained around 15,000 new followers since the launch of the social activation campaign and the “The Voice” handle achieved +300% more mentions during the campaign in comparison to regular days.

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More social media campaigns on MIPBlog with Black Sails: #TakeWhatsYours (STARZ, USA) and The Walking Dead: One of a Kind Survival Tips (AMC, USA)

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