The latest & greatest TV+social media activations
Shark Week: Shark ‘N Awe Music Taste Match Finder (Discovery Channel, USA)
The much-anticipated summer event “Shark Week” returns to Discovery Channel on June 26, 2016. This time the channel teamed up with Spotify to introduce the ‘Shark ‘N Awe Music Taste Match Finder’. Fans can find out which shark species they are based on their taste of music.Shark WeekTo find their match, users have to visit a dedicated microsite and log in with their Spotify account. Users then are presented with their match based on the music genres they listen to.
Furthermore, users have access to the shark’s Spotify playlist which can be shared across social media.Shark WeekUsers who don’t have a Spotify account have the option to choose four artists out of a list. Based on the selection, they are then being matched to a shark species.
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