Shark Week, Orange Is The New Black & Powerpuff Girls: Today's best social TV
The latest & greatest TV+social media activations

Shark Week: Shark ‘N Awe Music Taste Match Finder (Discovery Channel, USA)
The much-anticipated summer event “Shark Week” returns to Discovery Channel on June 26, 2016. This time the channel teamed up with Spotify to introduce the ‘Shark ‘N Awe Music Taste Match Finder’. Fans can find out which shark species they are based on their taste of music.Shark WeekTo find their match, users have to visit a dedicated microsite and log in with their Spotify account. Users then are presented with their match based on the music genres they listen to.

Shark Week, Orange Is The New Black & Powerpuff Girls: Today's best social TV

Furthermore, users have access to the shark’s Spotify playlist which can be shared across social media.Shark WeekUsers who don’t have a Spotify account have the option to choose four artists out of a list. Based on the selection, they are then being matched to a shark species.

More on MIPBlog with Orange Is The New Black: Litchfield Penitentiary Cafeteria Pop-up Diner (Netflix, Singapore) and Powerpuff Girls: Happy Meal Toys (Cartoon Network, USA/Canada)

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