Scream: live event encouraged fans to tune into the show's social channels
On Friday, May 13th, MTV’s marketing team managed to pull off a ‘#ScreamLIVE’ stunt that had “Scream” fans in for a big surprise. The live event encouraged fans to tune into the show’s social channels on Facebook, YouTube and Periscope for a live-streamed Q&A with cast member Tom Maden and the exclusive premiere of the first seven minutes of season two (which will premiere on May 30th). The feed was interrupted by a masked murderer on the loose, who went on a 15-minute killing spree. To script and choreograph this small live horror film production, MTV teamed up with CS Global. …

read the full post @ Found Remote – plus an interview with Matt McDonough, Director of Digital Strategy and Fan Engagement for MTV about the big campaign – and see all our posts @ The Drum

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