Before its anticipated sci-fi series “Westworld” lands Oct. 2, HBO went all out with a new promotion for the series: a unique web site that does more than just tout the show, according to a report from VAST MEDIA.
HBO in late August launched the website ‘Discover Westworld’, a fake travel landing page that has all the makings of a real tourist destination, including room bookings, park information, and even an employee login area. You wouldn’t know it was fake if you just happened upon it, and might just try to make a reservation for the theme park.
The web site does two things: it not only serves as a promotion for the series, but adds a layer to the key question the series poses to viewers: who would you become if you’re in a fantasy world? And HBO also made a fun multi-platform play with the web site, releasing an access code via Twitter that opens up a restricted part of the web site, featuring an instructional video. Following those links redirects the user to a 20-question-long survey about personal health, hypothetical situations and (maybe most importantly) philosophical beliefs. The results are emailed to the user, offering a unique “Westworld” profile. And visitors to the web site shouldn’t get lazy: click around long enough, and unique Easter eggs will pop up. (…)
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