In anticipation of the 2015 “MTV Video Music Awards”, MTV calls upon all creative fans to create custom VMA promo art that has the potential to be picked to run on air and billboards starting August 17 up until the live show on August 30. Previously, MTV released several mysterious green screen ads that popped up on social media, TV and billboards. Fans now have the chance to get creative and design their very own versions of the ads.
— MTV USA (@MTVMania_) August 12, 2015
A dedicated site on MTV’s official website allows fans to download green-screen templates, billboards, backgrounds and a variety of stickers.
Furthermore, images and short videos of host Miley Cyrus and other nominees and performers such as Ed Sheeran, Beyoncé or Taylor Swift are also available for download. Next to either a MOV, PNG or a Photoshop file of the corresponding item, the download folder also contains a PDF file with detailed instructions on how to proceed creating and submitting the promo art. User-generated content can then either be submitted directly via the dedicated website or uploaded to Twitter or Instagram using #vmas.
All submissions are also featured on the campaigns landing page. The content can be filtered by ‘Newest’, ‘Most Viewed’ or simply be ‘Randomized’. Selected fan art versions will then replace the green screens and serve as the official promo art for two weeks prior to the live “MTV Video Music Awards” show in Los Angeles on August 30, 2015. The winner’s social media handles will also be promoted on the finished ads.
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