Homeland, Santa Clarita Diet & Got Talent: Today's best digital activations
Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up

Homeland: Surveillance Mission (Showtime, USA)
Gearing up for season six of political thriller series “Homeland”, which is set in New York City this time and will premiere on January 15, Showtime created an interactive New York City walking tour. The ‘Homeland: Surveillance Mission’ tasks fans to head to different physical show-related locations and unlock exclusive content from the new episodes. Additionally, fans can enter a sweepstakes from December 19 through December 30 for the chance to win cash and goodies.

Homeland, Santa Clarita Diet & Got Talent: Today's best digital activations

Accessible on both mobile and desktop devices, the dedicated microsite homelandmission.nyc provides an overview of the seven physical hotspots within the borough of Manhattan, including for example Times Square, Bryant Park or Wall Street. An additional hot spot can be accessed from any remote location using the ‘Yellow Remote Access’ shown in the top left of the map.

Homeland, Santa Clarita Diet & Got Talent: Today's best digital activations

Once users have navigated to the intended physical location, they receive a notification and can tap the screen to launch the ‘Location Found’ screen. Users then have the opportunity to intercept an audio clip for that specific physical location. The audio clips are conversations and phone calls revealing intel on the new episodes of “Homeland”.

Homeland, Santa Clarita Diet & Got Talent: Today's best digital activations

After an audio clip has played, participants can enter their email address for an entry into the sweepstakes. Moreover they receive a badge with their unique agent number that can be shared on social media. On January 10, 2017, a random drawing takes place to determine 12 winners who will receive cash prizes and a “Homeland” prize pack. The whole interactive experience was developed in partnership with Landmrk, a digital platform that allows to place digital content in real-time into physical locations.

More on MIPBlog with Santa Clarita Diet: Coop with Instagram Influencers (Netflix, International) and Got Talent: Facebook Live Backstage Show (M6, France)

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