In anticipation of the premiere of the “The Walking Dead” prequel and companion series “Fear the Walking Dead” on August 23, 2015, French pay-TV channel CANAL+, in partnership with fitness app Runtastic, launched the promotional campaign ‘#PréparezVousACourir‘ (‘Prepare to run’). Claiming to give viewers a ‘good reason to run’, the campaign kicked off with an outdoor stunt in Paris and encourages users to engage in their own anti-zombie workout through the Powersong ‘The Song Of Fear’.
— CANAL+ (@canalplus) August 13, 2015
On August 6, the campaign started off with a promotional stunt for which a group of unsuspecting runners got attacked by a zombie herd in the middle of Paris. The runners having been attacked shared their experience on social media using the hashtag #PréparezVousACourir. On the dedicated campaign website, users can get prepared to run themselves by downloading the free Powersong ‘The Song Of Fear’ for a zombie-themed running training.
The song, which includes zombie noises and a variety of running instructions such as ‘Run faster!’ and ‘Don’t look back!’, is also featured in an ad for the upcoming series that can be found on the website as well.
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