Driven to Distraction: new prank web series by Channel 4 and Aviva

Channel 4, Zenith UK and insurance company Aviva teamed up to launch “Driven to Distraction,” a web series inspired by Aviva’s ‘Good Thinking’ initiative. The six-part series aims at inspiring good thinking behind the wheel and stars celebrities and members of the public in a prank road trip show.

The series took into account research by traffic psychologists and YouGov. In each of the episodes, one of the celebrities invited people to a supposed car pooling show. Instead, they lost control of the car via one of the unsafe habits. …

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