To get fans excited for “Daredevil’s” much anticipated season two release (which launched on March 18th), Netflix launched a promotional outdoor billboard campaign enriched with a major digital component.
Fans on social media were called upon to ‘Join The Fight’ by using dedicated hashtags to see the billboards evolve.
— Daredevil (@Daredevil) March 18, 2016
The large set of billboards featured the three Marvel characters Daredevil, Elektra and Punisher and their dedicated hashtags were set up at Toronto’s Yonge-Dundas Square. The official devil’s Twitter account encouraged followers to ‘Join The Fight’ by tweeting with the hashtag #DAREDEVIL, #PUNISHER or #ELEKTRA, depending on which character they want to see rule Hell’s Kitchen. …
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