Daredevil: Netflix uses billboards to ignite social media battleTo get fans excited for “Daredevil’s” much anticipated season two release (which launched on March 18th), Netflix launched a promotional outdoor billboard campaign enriched with a major digital component.

Fans on social media were called upon to ‘Join The Fight’ by using dedicated hashtags to see the billboards evolve.

The large set of billboards featured the three Marvel characters Daredevil, Elektra and Punisher and their dedicated hashtags were set up at Toronto’s Yonge-Dundas Square. The official devil’s Twitter account encouraged followers to ‘Join The Fight’ by tweeting with the hashtag #DAREDEVIL, #PUNISHER or #ELEKTRA, depending on which character they want to see rule Hell’s Kitchen. …

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