C21Media's FutureMedia: VAST MEDIA talks about marketing Mr. Robot and host the panel "Social Etiquette"

Attending C21Media’s FutureMedia? Don’t Miss Our Two Sessions:
Marketing Mr. Robot
Social Etiquette

C21Media is hosting their annual FutureMedia conference on Wednesday, November 30, 2016 at Picturehouse Central in the heart of London’s West End.
VAST MEDIA will present a case study on Mr. Robot’s marketing initiatives and host the panel “Social Etiquette”, which will focus on original storytelling through social platforms.

This year’s FutureMedia conference focuses on the art of storytelling in the digital age, with a particular focus on virtual reality, premium online video, finding audiences through social media and the fascinating world of eSports. It will explore how the most innovative broadcasters and producers are using this technology to build audience and break storytelling boundaries. It will also examine how the companies helping advance the careers of the internet’s rising stars are pushing production values higher and creating content that’s compelling for brands as well as fans for which they can charge a premium.

Session one:
Wednesday, November 30, 2016
10:45-11:00
SCREEN 4
Marketing Mr. Robot: USA Network’s Emmy-winning cybercrime drama Mr. Robot is one of the first to use VR as an extension of its storyline as part of promotion for the show. Hear how in this case study.

Session two:
Wednesday, November 30, 2016
16:30-17:15
SCREEN 4
Social Etiquette: Facebook, Snapchat, Twitter and Instagram have become essential tools not only for building buzz around shows and connecting with younger audiences but also as means of original storytelling. Hear from a variety of specialists about best practice in weaving narrative through social platforms.
with:
Jason George (Chief executive Telescope)
Anthony Wilcox (Creator and director Shield 5)
Claire McArdle (VP, Multiplatform Comedy Central International)
Stephen Whelan (Head of branded entertainment Pulse Films)

See the full agenda here.

Confirmed speakers include…

George Strompolos – Fullscreen Media; Kelly Day – AwesomenessTV; James Glasscock – Machinima; David Ripert – YouTube; Alex Mahon – The Foundry; Joseph Chen – Here Be Dragons; James Milward – Secret Location; Stephen Cornwell – The Ink Factory; Richard Nockles – Sky VR Studios; Anthony Geffen – Atlantic Productions; Ran Telem – Inception VR; Claire McArdle – Comedy Central International; Arnd Benninghoff – MTGx Ventures; Simon Romanus – WonderWorld VR; Matthias Puschmann – VAST MEDIA; and many more.