In the run-up to the premiere of its new drama series “Billions” on January 17, 2016, Showtime partnered with Shazam for a dedicated promotion campaign involving real US currency. In order to unlock exclusive content of the new series as well as for a chance to attend an exclusive screening of “Billions”, fans are encouraged to use the Shazam app’s visual recognition feature and scan any $1, $5 or $20 bill. For each of the three bills, there is different content available.

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