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March 21, 2014

24h Jerusalem: a new transmedia project by ARTE and BR

24h Jerusalem: a new transmedia project by ARTE and BR
In February 2014, ARTE and German public broadcaster BR launched the interactive platform 24hjerusalem.tv for its transmedia project and 24-hour long documentary “24h Jerusalem”. The platform features complementary second-screen content. On April 12, the program will air online, on ARTE (both in France and Germany), BR and the Norwegian channel NRK. Six days later, it will be broadcast on the Finnish channel YLE. “24h Jerusalem” was filmed in April 2013 by about 70 film crews from Europe, Israel and Palestine. It is a documentary about 24 hours in the city of Jerusalem and the daily lives of its citizens. On April 4, BR will broadcast a 45-minutes long documentary about the enormous difficulties surrounding the shooting of “24h Jerusalem”.
24h Jerusalem: a new transmedia project by ARTE and BR
24 Days prior to broadcast, the website was relaunched alongside a daily video blog in which project director Volker Heise talks about the production and shooting of the film in relation to the topic ‘Jerusalem’. Heise was also director for another 24-hours-long documentary back in 2008, entitled “24h Berlin”, which was broadcast on ARTE and rbb. On the web, 24hjerusalem.tv will enrich the users’ TV experience before and during the broadcast with synchronized extra content such as texts, interviews, Vine videos and more. Users will be able to explore information, share content and discuss about the program. The platform can also be accessed on mobile devices.
24h Jerusalem: a new transmedia project by ARTE and BR
In addition to the video blog, twelve excerpts from the documentary where uploaded to the platform – all marked with a thematic hashtag, e.g. #Religions, #Families and #Education. On April 12, users can synchronize the second screen features while the program airs. For synchronization, users have to log on to the platform with their computer or mobile devices and type in the time which appears in the program. During the experience, users can also go back and forth in time and browse through the content on the platform.
24h Jerusalem: a new transmedia project by ARTE and BR
After synchronization, users can find out more about the protagonists as well as everyday life in Jerusalem through maps, fact sheets, quotes and more. The content will appear synchronized on their second screen. In addition, users can filter the displayed content by topic – using hashtags.
24h Jerusalem: a new transmedia project by ARTE and BR
Furthermore, users can discover a collaborative web experience through Vine-videos which will be uploaded live and on location during the broadcast. They can join the experience by sending their own Vine-videos using #24hjerusalem and thus becoming part of the project. Moreover, users will have access to an online live-chat with the project crew during the broadcast, which is hosted by BR.
24h Jerusalem: a new transmedia project by ARTE and BR
After the broadcast, the online experience with all second-screen features as well as the entire documentary will be available online for a period of two months, allowing viewers to catch up and to go through nearly the same experience. After these two months, the second-screen features will be available in a digital library which will allow users to browse through selected content by using various filters.

by Niklas Jacobi
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